One new buy to close the month of January. I added 17 shares of Hershey’s (HSY).
Despite being the largest chocolate and confectionery company in North America, Hershey’s is barely known in Belgium as the firm has as good as no distribution in Europe so I’ve never sampled one of the company’s products. Contrary to major competitors like Mars, Lindt and Mondelez, Hershey’s focused on becoming the dominant company in its home market and largely neglected the international market.
US soldiers handed out a lot of Hershey bars during and after the second world war, which made them fairly well known in Europe, but the firm failed to capitalise on this. I’m working on a more detailed article about Hershey’s, it will probably be published the first or second week of February.
Either way, I believe Hershey’s is trading close to fair value right now and makes a good long-term holding. After taxes this purchase adds around 22.71EUR ($24.59) to my annual dividend income.
Which shares have you bought recently, or do you plan on buying in the short-term?
Dividends are Coming 
Sweet purchase 🙂 — I like HSY. It’s been on my watchlist for a long time but I’ve never purchased any shares yet. Maybe this is the year I do.
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Thanks, woud be nice to have you a a fellow shareholder. I have the same feeling about a lot of other companies, either too little money to buy them all or they’re too overvalued to consider right now 🙂
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Really like HSY although it was a lot more attractive late last week and early this week when shares were down in the $83-84 range. It’s still at a good value for long term investors and you should track business performance over time. It’ll be interesting to see how they do with international expansion because the domestic market is pretty much all theirs.
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HSY was indeed quite attractive before and shortly after the earnings release, unfortunately my money didn’t hit my account in time to take advantage of this.
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Looks like a great buy.
I like the historical context on the soldiers you give related to the stock. It gives the feeling that you do research your stock well.
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Still doing some more research about it but it appears the army ration bars tasted quite bad. The US Army basically had three major requirements, the first two being high that the chocolate should have a high food energy value and a high melting point (48°C). The third requirement was that it should not taste too good, so soldiers wouldn’t be tempted to eat the chocolate unless they were in an emergency. Still, they turned out to be desirable items for hungry kids.
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Hi Dac,
Nice buy, I’m also looking to buying some more Hershey stocks but I haven’t pulled the trigger yet.
Cheers,
G
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I wouldn’t mind owning some more HSY either, too bad the stock gained so much after the earnings report.
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