One new buy to close the month of January. I added 17 shares of Hershey’s (HSY).
Despite being the largest chocolate and confectionery company in North America, Hershey’s is barely known in Belgium as the firm has as good as no distribution in Europe so I’ve never sampled one of the company’s products. Contrary to major competitors like Mars, Lindt and Mondelez, Hershey’s focused on becoming the dominant company in its home market and largely neglected the international market.
US soldiers handed out a lot of Hershey bars during and after the second world war, which made them fairly well known in Europe, but the firm failed to capitalise on this. I’m working on a more detailed article about Hershey’s, it will probably be published the first or second week of February.
Either way, I believe Hershey’s is trading close to fair value right now and makes a good long-term holding. After taxes this purchase adds around 22.71EUR ($24.59) to my annual dividend income.
Which shares have you bought recently, or do you plan on buying in the short-term?